Our Brand Story
Our journey began in the Mekong Delta, where our founder was captivated by the natural beauty of Vietnamese women who used traditional herbs like turmeric, aloe vera, and pomelo essential oil for skincare. This inspired the vision of creating a luxury beauty brand that celebrates Vietnamese natural heritage while meeting international quality standards.
Our exploration led us to sacred lands across Vietnam: from the Dalat highlands with Bulgarian roses, to the U Minh forest with pure wild honey, and the pristine waters of Phu Quoc with rare sea algae. Each ingredient was carefully selected and combined with advanced Swiss extraction technology to create our exclusive formulations.